Salesforce Marketing Cloud Next: AI Agents Own Marketing Budgets
With the 2025 release of Salesforce Marketing Cloud Next, AI agents own marketing budgets and operate as autonomous team members. This is not an incremental update but a foundational shift to "agentic marketing," empowering AI to plan journeys, buy media, and execute campaigns with human oversight on key brand and compliance rules. Salesforce is making the platform generally available at launch, signaling an expected rapid transition from pilot programs to fullscale production within a single year. Early adopters are already reporting significant gains in speed and efficiency, confirming this is a pivotal evolution for marketing organizations.
Alexander Shlimakov|December 10, 2025
